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Visualise global market-specific trends

SOLUTIONS

We have our finger on the pulse of the oral nicotine market. With our deep online customer base, we have helped guide clients to shape their nicotine products. Our transactional data and qualitative studies present the customer experience in clear, digestible ways for intentional and strategic impact.

DATA & ANALYTICS

As an early player in the online nicotine marketplace, we have a unique vantage point, informed by real-life insights about how customers across 8 key markets behave. Quantitative data and machine learning models segment customers and help predict where the market is going, bringing to life a data-driven image of what can help customers convert to a healthier way of using nicotine.

Automated Reports

Automated Reports

One simple solution to save time on day-to-day reports. The tool connects directly to Qlik and extracts information in the output, format and frequency chosen and sends it directly to a set recipient list.

Market reports

Market reports

Our market reports bring cutting-edge industry trends straight to you. We continually release new reports that document our latest, most up-to-date data insights.

Ad hoc reports

Ad hoc reports

We create bespoke reports based on strategic and budget needs that bring customer voices into the data. Options include a single purchase, recurrent send-outs, or tailor-made requests merged with customer research studies.

qlik

QLIK

Our best-selling business intelligence platform helps you track performance and understand purchasing behaviour. Build your own customised analysis with tables, graphs and other visualisations to uncover powerful business insights.

Intuitive

Qlik is easy to access through Haypp Lab Portal and easy to use — no experience with data analysis necessary.

Customisable

Fully designed tools make it simple to find the insights you need, but you also have the freedom to select your own dimensions and arrange the information to fit your specific needs.

Insightful

Make business decisions based on accurate, updated data that’s presented clearly.

  • Discover key insights

    Discover key insights

    • Market evolution and trends
    • Consumer profile and journey
    • Basket analysis
    • Switching dynamics
    • Brand health
    • Consumer segmentation–based information
      • Consumer profile & profiling behaviour

      • Product preferences

      • Contestable volume and performance

      • Browsing behaviour

      • Trial and repurchase rates

CONSUMER RESEARCH

We use a range of methods to connect with consumers and better understand what drives every kind of nicotine customer. We separate the signals from the noise to deliver sharp insights on how the market is behaving and where trends are headed, helping consumers enjoy nicotine in a more sustainable way. 

Surveys

Surveys

Haypp Lab customises the target group to connect with the right consumers for survey responses. Our surveys collect thousands of inputs to smooth out any outliers, provide a holistic market landscape and generate actionable insights for your brands.

Home placement tests

Home placement tests

The best way to understand how products perform is to observe customers using them candidly. Our home placement tests allow us to see how consumers connect to brands, products and flavours.

Brand Tracker

Brand Tracker

Haypp Lab’s new brand tracker utilizes our wide consumer base to help you understand how your brand is perceived in the market vs competitors in several KPI’s. Live data to constantly monitor performance.

Product Tracker

Product Tracker

Evaluate products, capture impressions and understand drivers with an automized tracker built to interact with real-time consumers in key purchasing moments.

Max Diff

Max Diff

Test several concepts at the same time without limiting creativity and get the winner combination. From ideas to defined products, names, designs and communication materials. Get the ranking from best to worse and main motivations behind it.

Focus groups

Focus groups

Armed with preliminary information, we use focus groups to refine our insights and analyses. Understanding how nicotine products and brands are perceived by a diverse crowd helps businesses with positioning.

Interviews

Interviews

Bringing the voice of customers directly into the industry conversation is at the crux of our mission. Our interviews are opportunities to understand exactly how product users relate to what’s on the market.

You can trust in our data because we rely on it, too. Get to know current industry happenings with our collection of targeted reports.

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