DATA & ANALYTICS
As an early player in the online nicotine marketplace, we have a unique vantage point, informed by real-life insights about how customers across 8 key markets behave. Quantitative data and machine learning models segment customers and help predict where the market is going, bringing to life a data-driven image of what can help customers convert to a healthier way of using nicotine.
Automated Reports
One simple solution to save time on day-to-day reports. The tool connects directly to Qlik and extracts information in the output, format and frequency chosen and sends it directly to a set recipient list.
Market reports
Our market reports bring cutting-edge industry trends straight to you. We continually release new reports that document our latest, most up-to-date data insights.
Market reports
Discover the latest trends in our Insight & Resources section, where you will find ready-to-purchase reports combining transactional information with consumer research to give you a better perspective on the market.
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Ad hoc reports
We create bespoke reports based on strategic and budget needs that bring customer voices into the data. Options include a single purchase, recurrent send-outs, or tailor-made requests merged with customer research studies.
Ad hoc reports
Share the specific insights you need, and we’ll supply the information. We can build customisable reports ranging from a high-level view to a detailed analysis in any format. Whether you prefer a one-off report or periodic send-out, we adapt to your needs and budget.
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QLIK
Our best-selling business intelligence platform helps you track performance and understand purchasing behaviour. Build your own customised analysis with tables, graphs and other visualisations to uncover powerful business insights.
Intuitive
Qlik is easy to access through Haypp Lab Portal and easy to use — no experience with data analysis necessary.
Customisable
Fully designed tools make it simple to find the insights you need, but you also have the freedom to select your own dimensions and arrange the information to fit your specific needs.
Insightful
Make business decisions based on accurate, updated data that’s presented clearly.
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Discover key insights
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Market evolution and trends
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Consumer profile and journey
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Basket analysis
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Switching dynamics
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Brand health
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Consumer segmentation–based information
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Consumer profile & profiling behaviour
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Product preferences
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Contestable volume and performance
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Browsing behaviour
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Trial and repurchase rates
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CONSUMER RESEARCH
We use a range of methods to connect with consumers and better understand what drives every kind of nicotine customer. We separate the signals from the noise to deliver sharp insights on how the market is behaving and where trends are headed, helping consumers enjoy nicotine in a more sustainable way.
Surveys
Haypp Lab customises the target group to connect with the right consumers for survey responses. Our surveys collect thousands of inputs to smooth out any outliers, provide a holistic market landscape and generate actionable insights for your brands.
Surveys
We conduct a wide range of surveys to help you test concepts, track product performance, and understand drivers and barriers in your target consumer group. Depending on your needs, we can conduct a quick poll or more extensive survey from A to Z, or we can help you recruit for your own survey.
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Home placement tests
The best way to understand how products perform is to observe customers using them candidly. Our home placement tests allow us to see how consumers connect to brands, products and flavours.
Home placement tests
Through home placement tests, your current and future consumers get to really experience and compare various products. These tests are a powerful tool to get direct, relevant and quantifiable feedback on what consumers like or dislike about a product.
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Brand Tracker
Haypp Lab’s new brand tracker utilizes our wide consumer base to help you understand how your brand is perceived in the market vs competitors in several KPI’s. Live data to constantly monitor performance.
Brand Tracker
Combining data points from our transactional information with survey question to get a full view on brand perception, marketing funnel, purchasing behavior and purchase intent for all main brands. Contact us at haypplab@hayppgroup.com if you want to know more.
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Product Tracker
Evaluate products, capture impressions and understand drivers with an automized tracker built to interact with real-time consumers in key purchasing moments.
Product Tracker
This product tracker mixes survey-based data with transactional key metrics to have a complete view of product performance
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Max Diff
Test several concepts at the same time without limiting creativity and get the winner combination. From ideas to defined products, names, designs and communication materials. Get the ranking from best to worse and main motivations behind it.
Max Diff
We start with a big list of concepts—say, 20 in total. Each respondent goes through 15 tasks online. They’ll see a random 5 of these 20 concepts as they go through their 15 tasks. Each of the 5 unique concepts they see will appear in different tasks, and in different combinations. After completing the tasks, we identify your top choice, or “winner,” using advanced math like Hierarchical Bayes analysis. Once we know the winner, we can ask more specific questions to understand why it came out on top.
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Focus groups
Armed with preliminary information, we use focus groups to refine our insights and analyses. Understanding how nicotine products and brands are perceived by a diverse crowd helps businesses with positioning.
Focus groups
Focus groups allow your consumers to meet and interact, creating a scenario that generates deep and often hard-to-capture insights about your product or a specific topic.
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Interviews
Bringing the voice of customers directly into the industry conversation is at the crux of our mission. Our interviews are opportunities to understand exactly how product users relate to what’s on the market.
Interviews
Interviews with actual consumers bring you even closer to your target group, whether you need a quick interview or an in-depth conversation. Interviews conducted ahead of a survey can help to hone in on important topics, and post-survey interviews will provide an even deeper understanding of survey results.
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You can trust in our data because we rely on it, too. Get to know current industry happenings with our collection of targeted reports.