Dive deep into our data

Data for research

With over 14 years of experience, Haypp Lab is a global leader in the nicotine pouch market. We serve more than 960,000 active consumers and have sold over 75 million cans across 7 key markets including Sweden, Norway, Germany, Switzerland, Austria, the UK, and the US. Our in-depth understanding of the oral nicotine sector, coupled with our substantial transactional data and qualitative research, enables us to provide clear, data-driven insights into customer behaviours and trends for strategic decision-making. Haypp Lab doesn’t just observe the market, we shape it. As pioneers in promoting safer nicotine alternatives, we leverage our expertise to push the boundaries of innovation, using our insights to drive industry advancements and close the knowledge gap between consumers and the market.

Haypp Lab Data Access Initiative (Pilot)

We recognise the immense value of the data we hold and its potential to drive change, particularly in the area of harm-reduced nicotine products. That’s why, for the first time, we are opening up parts of our extensive database to researchers, scientists, and experts. This pilot initiative is designed to share a selection of our datasets with the academic community, helping to accelerate research into nicotine products, consumer preferences, and market trends.

While we possess a massive amount of data across seven markets, this pilot will initially grant access to specific, curated datasets as we gauge the level of interest and ensure that the necessary processes are in place.
The goal is to understand the value our data can bring to research efforts and to support the global push for better, safer nicotine alternatives.

Supporting Research with Valuable Data

Our pilot programme is just the beginning. Over time, we aim to gradually expand access to more comprehensive datasets, fostering deeper insights into nicotine consumption and preferences across multiple regions.

We are committed to supporting scientific advancements while upholding the highest standards of data security and privacy. All consumer data shared within this initiative will remain aggregated and anonymised, ensuring full compliance with data protection standards.

This initiative isn’t just about data – it’s about driving innovation and supporting the development of products that offer real harm-reduction potential.

Research Data Access Overview

Below is an overview of some of the different types of data we hold, accompanied by a selection of insightful charts designed to illustrate the scope of the datasets. Interested in tapping into this resource? Researchers and scientists can submit a formal request to access our data. All submissions will be reviewed carefully, and access will be granted to projects that align with our mission to advance scientific knowledge in this space.

Brief description of data

Sample Table – Product Attributes

Volume for each market – Last 12 months

Volume share per age group

Total unique consumers – Last 12 months